Copywriting & content development
Informative, but never robotic.
When it comes to copywrite and content development, human-centric design must remain priority. This starts with an audience analysis, a content deep-dive, and (last, but not least) strategy. Not only must you reach your audience, but it has to stick.
In addition to the samples below, I also have experience in: UX writing, advertisements, multimedia storyboards and scripts, podcast scripting, social media content, product descriptions, educational material, editorial text, and more.
Communications
This sample captures modern-day references in a short, but sweet, context to provoke preparation.
Website Content
UX writing for both responsive webpages, with SEO-enabled content.
Social Media Content
Geotargeted social media recruitment ads that leveraged various analytics to inform and further drive content strategy.
Product Descriptions
In 2017, I wrote product descriptions and an FAQ for a local, small-business called Rawr! Life that specializes in super foods.