Copywriting & content development

Informative, but never robotic. 

When it comes to copywrite and content development, human-centric design must remain priority. This starts with an audience analysis, a content deep-dive, and (last, but not least) strategy. Not only must you reach your audience, but it has to stick. 

In addition to the samples below, I also have experience in: UX writing, advertisements, multimedia storyboards and scripts, podcast scripting, social media content, product descriptions, educational material, editorial text, and more.

Communications

This sample captures modern-day references in a short, but sweet, context to provoke preparation. 

Image of a lady sitting at a computer with headset and text, "Get ready to disrupt the norm. Join us for some radical collaboration in today's hackathon. "That couldv'e been an email." Save time and read our Rules of Engagement before joining. "You're on mute." Be ready to come off mute as tackle real business challenges in new ways. Event starts promptly at Noon Eastern Standard Time. Don't be late!"

Website Content

UX writing for both responsive webpages, with SEO-enabled content. 

Screenshot of website that outlines "ASU Prep benefits include: tuition reimbursement, healthcare, retirement, career development, and more."
Screenshot image of lady with ASU Prep hiring statistics.

Social Media Content

Geotargeted social media recruitment ads that leveraged various analytics to inform and further drive content strategy. 

Screenshot of social media post about becoming an Online Teacher.
Screenshot of social media post about becoming an Online Teacher.
Screenshot of social media post about becoming an Online Teacher.

Product Descriptions

In 2017, I wrote product descriptions and an FAQ for a local, small-business called Rawr! Life that specializes in super foods. 

Screenshot image of website with image and description for Yellow Pea Protein, and an image and description for Sacha Inchi.